I Got Access to My Secret Consumer Score. Now You Can Get Yours, Too.

There are many companies in the business of scoring consumers. The challenge is to identify them. Once you do, the instructions on getting your data will probably be buried in their privacy policies. Ctrl-F “request” is a good way to find it. Most of these companies will also require you to send a photo of your driver’s license to verify your identity. Here are five that say they’ll share the data they have on you.

  • Sift, which determines consumer trustworthiness, asks you to email privacy@sift.com. You’ll then have to fill out a Google form.

  • Zeta Global, which identifies people with a lot of money to spend, lets you request your data via an online form.

  • Retail Equation, which helps companies such as Best Buy and Sephora decide whether to accept or reject a product return, will send you a report if you email returnactivityreport@theretailequation.com.

  • Riskified, which develops fraud scores, will tell you what data it has gathered on your possible crookedness if you contact privacy@riskified.com.

  • Kustomer, a database company that provides what it calls “unprecedented insight into a customer’s past experiences and current sentiment,” tells people to email privacy@kustomer.com.

Just because the companies say they’ll provide your data doesn’t mean they actually will.

Source: I Got Access to My Secret Consumer Score. Now You Can Get Yours, Too. – The New York Times